Hi! I’m Erica Helfand.
A Senior Graphic Designer with a passion for UX/UI and Product Design. 12+ years of experience in brand design, illustration, franchise marketing, and creative direction.
National Marketing Campaign
Developing a refreshing marketing campaign to excite members and boost prospect sales during the slowest season.
creative direction, graphic design
Massage Heights
Delivering day-to-day business design needs for a multi-unit franchise brand with 100+ locations.
marketing assets, data visuals, information design
Mind. Body. Spirit.
Crafting a logo to engage and inspire balance for a global leadership organization’s health initiative.
logo design
Redesigned Movie Classics
Hollywood magic on a budget, with dogs, and a sprinkle of the holidays. I mean, who doesn’t sometimes feel like their dogs are velociraptors when it’s close to dinner time?!
art direction, photo editing
A little about me
Hey there! I’m Erica and I use they/she pronouns. If you need a prom dress and all we have is bubble gum and shoe string, then I will find a way to make it happen with those materials. I'm the MacGyver sibling they never talked about because I don't quite make for good movie content; but creative problem solving is the same as breathing for me. Hence my addiction to acquiring new skills.
When I’m not adding yet another skill to the deck, you’ll most likely find me adding a new plant to my home collection or snuggling with my dogs while watching funny anime with my husband.
Say Hello
Things I’d love to chat about: Your project idea, dogs, house plants, social activism, and building community.